The Swedish labelling organisation, KRAV, will sponsor parts of the exhibition cost for an exhibitor in the Africa Pavilion.

KRAV launched, in 2010, a support program for consumers that buy KRAV-labeled (organic) products in Sweden. The supportership is based on aware consumers who think food should be good, healthy and sustainably produced. KRAV-supporters pay a membership fee of about 20 Euro which will be used to; support a KRAV-labeled producer in Sweden; and support small scale farmers abroad.